The Joker’s Big Debut + Viral Sites
November 28, 2007 Movie News No CommentsIf The Dark Knight doesn’t turn out to be the biggest blockbuster of 2008 after Warner’s steady trickle of viral sites and its old media marketing/pr push, then people just don’t know how to be tricked into buying anything anymore. (That or the stupid video game excuse the studio behind The Heartbreak Kid isn’t as stupid as we thought.)
The newest issue of Empire magazine features this cover, putting the Joker front and center in full costume for the first time. I’ll be damned if Heath Ledger doesn’t turn out to be the perfect cinematic incarnation of the Joker.
Combine that with the very cool viral campaign that started oh so many months ago with ibelieveinharveydent.com. Warner launched a slew of new sites including:
TheHaHaTimes.com
RememberingGina.org
GothamNationalBank.com
WeAretheAnswer.org
GothamPolice.com
GothamCityRail.com
WhySoSerious.com/PersonalityProfile
And people who responded to this ad in the Gotham Times, “Charming handsome man with dazzling smile seeks amateur clowns for discreet encounters. No previous sense of humor nexessary. Criminal record a plus. Interested? Write to HumanResources@WhySoSerious.com in the full understanding that we have your email address and might send you alarming, disturbing, or annyoing material at any moment,” they end up getting a link WhySoSerious.com/Mausoleum. You can visit ComingSoon.net for the latest on all the viral news.
If only I had the time to really dig in to all of these. Damn day jobs.







Much is being made of the box office failures that have been the so-called Iraq War films. Paul Haggis’s In the Valley of Elah, Reese Witherspoon-starrer Rendition and now, Robert Redford’s star-powered Lions for Lambs have all tanked, struggling to attain anything they could call respectable box office tallies. Politics aside, these weren’t good films in the first place (though I can’t speak to Rendition, which I avoided, but does have a lousy 55/100 on MetaCritic.com).


Lions for Lambs (2007)–**





