James Cameron’s Avatar is no longer king of the domestic box office world. Star Wars: The Force Awakens took the top spot in North America officially on Wednesday, January 6, 2016. And with that record broken, we’ve been talking about Avatar more now than we ever have in years. It’s the biggest film of all-time worldwide with a stunning $2.7 billion in the bank, a figure that even the Star Wars juggernaut is unlikely to topple. Yet, we don’t make reference to it in everyday conversation. We don’t dress up like the characters every Halloween. We don’t think about it—ever. So how is it that Avatar, a film that made a half billion dollars more worldwide than Cameron’s equally blockbusting Titanic, is gone from most of our cinematic and cultural memories?